THE CONNECTED DECADE:

Assurant monitors trends in connected technologies around the world to assess consumer needs and identify business opportunities for companies working to sustain the "connected life," from mobile operators to retailers and manufacturers.

From understanding how the "connected landscape" will continue to evolve, Assurant turn insights into programs that meet customer needs, drive business, and create competitive advantage for their partners.

Kicked off in 2020, Assurant will be analyzing and sharing insights into connected consumer buying behaviors around the world over the next ten years. The Connected Decade research is designed to provide actionable insights that help us work together to enhance existing programs and create new programs that meet your consumers' needs during this evolution.

Our study spans eight countries, surveying participants who represent shifting consumer attitudes across the United States, Mexico, Australia, Canada, Brazil, Japan, the United Kingdom and Germany. Consumer sentiments outlined in the study reveal substantial opportunities for connected living companies.

The idea of the "Connected Decade" is to understand how devices (mobile and smart) are incorporated into people's lives.

The research aims to address 4 fundamental topics: Support, Protection, Service, and Sustainability.

Here are the key findings from our latest research.

Click the link below to view the Ebook which provides an overview of the research findings from all 8 countries where it was conducted. Please scroll down to view the full report for the German market. 

Lower latency, increased data capacity, automation and truly intelligent technology will create virtually endless possibilities for connected consumers in the next decade. ‘Smart cities’ are now within reach. Real interoperability between smart homes, cars and mobile devices will be solidified. And enterprise applications for industry-specific advancements are expected to be enormous.